A ilusão de Ícaro

As regras antigas dizem coisas como, escolha o caminho seguro, fique em sua zona de conforto,procure um emprego, um cargo público, escolha um conjunto de regras e as siga, não...

Survival Is Not Enough: Zooming, Evolution, And The Future Of Your Company [abridged]

You can't embrace change any faster...can't make time for the synergy training workshop...can't deal with one more change management seminar. So stop changing. Evolve. Evolution...

Unleashing The Idea Virus [abridged]

Counter to traditional marketing wisdom, which tries to count, measure, and manipulate the spread of information, Seth Godin argues that information can spread most effectively...

Permission Marketing: Turning Strangers Into Friends, And Friends Into Customers [abridged]

Discussion Group Questions 1. What is the allowable for your company's product? If you don't know, how would you compute it? 2. What is the lifetime value of a customer to your...